The most conspicuous hole in the EA Sports portfolio is basketball, where its once-annual “NBA Live” console series has skipped five of the last 10 years.
“How we unlock the big beat of sports into that type of a service, I think we'll see over the course of the future.”
“We're creating very much a social aspect and social networks within our games,” he said.īetween the lines: EA is known for its success with American football (“Madden NFL”), soccer (“FIFA”) and pro hockey (“NHL”).